Project Description:
At Country Club Prep, I led the creative vision for the brand—overseeing its full visual evolution across both e-commerce and physical retail. I directed all creative efforts, including managing contract vendors, executing seasonal lookbooks, and guiding the brand’s art direction across campaigns and in-store experiences.

My responsibilities included photographing fashion campaigns, leading on-set production teams, and designing updated graphics and signage to align with the new brand identity. From digital storefronts to brick-and-mortar environments, I developed a cohesive visual system that elevated the customer experience and positioned the brand for broader market engagement.