AI Driven BD-Concept:
CTRL+ALT+DELETE (TV Series Concept)
Role(s):
Creative Director, AI Visual Designer, Style Seeder & Prompt Engineer, Concept Artist
AI Tools Used:
ChatGPT, MidJourney (Style & Seeding), Runway ML
Project Description:
CTRL + ALT + DELETE is a speculative animated series developed entirely with generative AI — from narrative prompts to visual seeding and BD strategy. Designed as a streaming pitch prototype, it explores how AI can power story, design, and promotion from the ground up.
In 2096, two elite gamers enter a tournament aboard a levitating blimp over Las Vegas — but when one is found dead mid-event, the other must uncover the conspiracy behind
the games.
Built using ChatGPT, MidJourney, and Runway ML, the project delivers a fully visualized pitch universe — complete with character direction, tone, and campaign mockups.
World Building through Prompting
This original TV concept began with inspiration from 80s–90s anime and arcade nostalgia — then evolved through spoken voice-to-text prompts developed in ChatGPT. Once refined, those prompts were transformed into a consistent visual style using MidJourney’s seed system. I created a unified world — from holographic blimp interiors and registration badges to character shots and teaser art — all seeded from a custom
illustration style.
To complete the audiovisual tone, I layered in original synthwave scoring using Suno and added character-driven voiceover. The result: a playable concept for a stylized, animated series — and a proof-of-concept for how generative AI can be used in speculative storyboarding, pitch design, and immersive campaign worldbuilding.
AI Character Design Process
Inspiration & Visual Research
Step 1
Step 2
Audible Prompting via ChatGPT
To generate authentic and emotionally accurate prompts, I used a method I call audible prompting—speaking my ideas aloud into ChatGPT. This allowed me to translate abstract concepts into clean, cinematic text prompts aligned with the desired aesthetic.
I began by gathering visual inspiration from 80s/90s arcade games and early 2000s animated series like Toonami, Motorcity, and Adult Swim. These references helped define the nostalgic yet futuristic tone I wanted the characters and environments to embody.
Style Seeding for Expanded Worlds
After locking in the base character design, I used that seed image to generate additional poses, characters, and environments that matched the style. This method ensured all visuals shared a consistent visual DNA across the project.
Visual Generation in MidJourney
Once the core prompts were refined, I transitioned into MidJourney to generate the characters and world-building assets. Each visual was created with intentional lighting, cinematic styling, and pop-art influences to match the arcade-inspired direction.
Step 4
Step 3
Where Vision Meets the Room: The Art of the Pitch
To generate stakeholder buzz and promote buy-in, CTRL + ALT + DELETE was imagined not just as a story, but as a pitch-ready universe. These visuals simulate key moments from high-profile media expos and investor presentations — designed to position the series as a fully realized IP with the power to attract audiences, inspire confidence, and spark conversation in the rooms where decisions are made.
