The North Face
AI Driven BD-Concept:
Role(s):
Creative Director; AI Designer, Graphic Designer; Logo Designer; Experience Designer; Video Editor; Campaign Developer
AI Tools Used:
ChatGPT, MidJourney (Style & Seeding)
Project Description:
Inspired by a conceptual collaboration between NASA and The North Face, I created “N-Squared”—a branding campaign honoring Apollo 11’s mission and envisioning a line of climate-controlled jackets engineered with NASA-inspired materials. I developed all creative assets, including brand identity, logo, in-store installations, e-commerce mockups, and digital ad placements. This omni-channel campaign explored how space-age innovation could be brought to streetwear, blending immersive storytelling with generative AI to bring the concept to life.
For the Dreamers Who Dare to Go Beyond
Exploration has no limits. Inspired by Apollo 11 and my love for space, I created N-Squared—a conceptual collaboration between NASA and The North Face. Designed to celebrate innovation and adventure, the project includes climate-controlled jackets, a co-branded logo, campaign imagery, and digital ads. This conceptual work reimagines how two pioneering brands could unite to inspire the next generation of explorers and dreamers.
