This self-initiated project was designed to showcase a fully immersive jellyfish exhibit concept for the Georgia Aquarium. Inspired by the organic yet structured forms of jellyfish tentacles, I developed a visual system that flows across the customer journey—from environmental displays to branded print materials.

The experience was imagined to simulate scuba diving among jellyfish, blending education and visual storytelling. I led all aspects of the creative, including concept development, branding, and graphic design, to demonstrate my ability to craft immersive, narrative-driven environments.