UT Southwestern
Role(s):
Creative Director; Concept Development; Visual Identity Lead; Art Direction; Cross-Platform Campaign Design
Project Description:
I creative directed UT Southwestern’s nationwide “Spark” campaign, developing the original concept and leading the full visual identity across all platforms. I oversaw design execution spanning broadcast, digital, out-of-home, and national conferences, ensuring a cohesive and impactful brand presence. The campaign achieved extensive visibility—broadcast on ESPN, displayed in airports and major cities across the U.S.—helping position UT Southwestern as a leading voice in healthcare innovation.
This is where a spark happens.
UT Southwestern’s “Spark” campaign celebrated the breakthroughs that began in Dallas and reached lives across the nation. By highlighting the doctors, researchers, and fellows behind each discovery, this campaign captured the human drive that fuels medical innovation. From airports and billboards to car wraps and ESPN broadcasts, the campaign spanned a full national media buyout—showing how one spark of discovery can change the future of medicine.
Image courtesy of UT Southwestern
Image courtesy of UT Southwestern